Qualitative (interview-based and ethnographic) data on health-seeking, health-care and medical pluralism in rural areas of Andhra Pradesh, India, with special reference to potential for mHealth applications for self-management of chronic ill-health.

These data were collected for WP1 of TRUMP (Grant No.EP/J00068X/1). Collected as phase 1 of a multi-disciplinary, multi-phase proof-of-concept project (TRUMP), whose purpose was to create a pilot model for a mobile phone application for the self-management of chronic illness in rural India. Data collection for this first phase, used in these two publications, combined semi-structured interviews with patients, with key informants - including various kinds of medical practitioner (including Registered Medical Practitioners who are the subject of the paper in Sociology of Health & Illness) and mobile phone sellers, group discussions, fieldwork conversations, and observations. Fieldwork took place from January to June 2014, under the direction of Prof. Peter Phillimore (Newcastle) and Dr G.V.S. Murthy (IIPH Hyderabad), organised and coordinated by Dr Papreen Nahar (Newcastle) working with Drs Kannuri and Mikkilineni (then both IIPH Hyderabad). Data were transcribed and translated from Telugu, and analysed manually to extract themes, such as those which underpin the analysis in these two papers